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[Analytical chemistry] is probably one of the things that’s easiest to tie back to their own experiences.  Because it’s very easy to link the idea of the importance of chemical measurement, is actually pretty easy to get across. You just talk about what is sports drug testing, road side testing, when was the last time you went to the doctor to get a path test.  These are all forms of analytical chemistry.  So I have a significant advantage over some people [teaching other topics] in being able to imbed it in their experiences.  Everybody has some kind of experience we can draw on to say, yeah that’s analytical chemistry.  The difficulty is of course to ensure that misconceptions don’t creep in.