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Popularising Chemistry

It always seems like we're starting from further behind than a lot of the other sciences are because they seem to know less about chemistry when they get here.  If I say ‘think of a famous physicist’ you probably already have thought of three.  Then you could go outside and ask someone to think of a famous physicist and they'd probably think of at least one of the same ones.  You do the same thing with biologists.  If I say to think of a famous chemist … that's within chemistry circles, we can't do it.  We can name one but you know if you go out there and say, ‘Who is this person?’ they've got no idea.  So for some reason … we've never … chemists have never been able to popularise our topic, our content.  We've never been able to make it exciting enough that someone who is not studying it still wants to know about it.  And so I do think we've got a bigger challenge, for whatever reason.  Maybe there's something about chemistry that makes it less enjoyable, I don’t know.  There's definitely been an ongoing issue for us that it's not … people just don't know anything about it... Most people know Einstein's theory of relativity.  You don't see that really in everyday, go, "There's the theory of relativity at work." Newton's Law, sure, you see those and you … but, yeah, everybody knows Einstein.  And a lot of … I'll call them lay people, I don't like the term, but non-science people, could probably give you a hand wave explanation of what the theory of relativity is about, which is a pretty abstract thing.  I mean, if we think of the equivalent types of things in chemistry that are that abstract, nobody has a clue.  We teach them in third year to the remaining hard core people that are left.